The end user is the person that will use a given product or service. This concept applies to all business fields, and web hosting is not the exception. End user customer support then refers to the way in which a particular company will handle the user’s questions and doubts regarding the product or service. The most frequent questions that a potential web hosting end user will ask include, what is a domain name?, what are PHP, SQL, Java, IP?, and what is shared web hosting?, among many others. While these questions are usually brought forth before starting to use a web hosting service, there are others that may occur afterwards, hence the importance of offering a continuing end user support for as long as a particular individual is using the web hosting service of a particular company.
While some companies employ part of their own staff to fulfill the duties of a user support department, other choose to outsource this responsibility to a third party. The advantage of the latter is that the owners of the company will have more time to invest on other important areas of their business. In either case, it is important to delegate this task on a knowledgeable group of people, not only in the particular field of web hosting, but also in how to deal with customers. Other desirable qualities in web hosting end user support are a quick response, customized replies and availability. That last aspect refers to the end user support department standing by 24 hours a day, seven days a week in order to provide support in the most timely manner to all customers, regardless of where they are.